British heavy metal legends IRON MAIDEN have launched an online store dedicated to their new ale, Trooper beer. The Trooper beer was officially launched on May 9 at Robinsons Brewery in Cheshire, with a reception attended by brewing trade representatives from both the U.K. and internationally.
As fans may have read recently, the unprecedented upfront demand for the beer meant Robinsons
had to brew three times a day, six days a week for the first time ever
in the brewery's 175-year history to cope with pre-orders in excess of
300,000 pints. Robinsons were overwhelmed by the number of
enquiries they'd had from all over the world and sent the band a
comprehensive listing of whereabouts the interest had been — from a
staggering 184 countries.
IRON MAIDEN singer Bruce Dickinson and manager Rod Smallwood attended the trade launch, which began with Bruce conducting a tour of the brewery to explain to everyone first-hand the process of exactly how Trooper beer is made. Robinsons managing director Oliver Robinson then gave a short speech about how the IRON MAIDEN/Robinsons collaboration came about and he presented Bruce with a specially engraved brewery hand pump, in recognition of Trooper being the fastest-ever-selling new Robinsons beer. Bruce then pulled the first-ever pint of Trooper
from the cask in the brewery bar amid loud applause from the assembled
crowd. Everyone then got down to the serious business of tasting the
beer for themselves and it was very well received judging by the number
of smiling faces and approving comments heard around the room. In fact, Robinsons' own head brewer, Martyn Weeks, pronounced it his favorite beer, and renowned beer writer Pete Brown remarked how he found Trooper to be very good indeed and extremely drinkable.
Trooper is now available to order online throughout most of Europe, and Robinsons are working to ensure it will be available to the rest of the world as soon as possible.
For updates on when Trooper is coming to a pub, bar or supermarket in your town/country, keep checking www.ironmaidenbeer.com.
