We are excited to announce IRON MAIDEN’S TROOPER Premium British beer has just been confirmed as the Official Ale of Sonisphere Festival! The beer is a special batch brewed especially for the festival and as such will be cellar fresh, filtered and served chilled.
Comments Bruce Dickinson, “ Pints of Trooper at Sonisphere will be pretty special because of just how fresh they will be! They will be brewed and transported at the very last minute to ensure that MAIDEN fans get them as close to perfect as they can possibly be. Add in the fact that they will be chilled and this really will be a special festival pint of ale! We’ve also worked on the way it will be served to minimise queues and also give the best pint actually in the glass that we possibly could. We’re really proud to be bringing it to our fans this way and I know we’ll convert some non-ale drinkers too. Ultimately we’re delivering a special beer for the very last show of the MAIDEN ENGLAND Tour. What could be better?”
MAIDEN’s headline show at Sonisphere on Saturday July 5th will be their only UK appearance on the final date of their MAIDEN ENGLAND WORLD TOUR which began in June 2012 and has seen the band play to well over two and a half million fans around the globe. More importantly, MAIDEN ENGLAND is the last of the band’s three retrospective tours covering the 1980’s period and will feature a set list representative of that entire decade. It is therefore very likely that Sonisphere will be the last chance ever to hear some of those early songs performed live so the perfect opportunity to enjoy some TROOPER on this historic occasion!
TROOPER beer celebrates its first anniversary on May 9th 2014 and a staggering five million pints have already been brewed, almost half of which are to fulfil export orders. The beer is a collaboration between IRON MAIDEN and Cheshire family brewer Robinsons and has proved a runaway success from the off. So much so, that Robinsons have just announced a number of new initiatives to cope with the ever-increasing demand, including a ‘TROOPER Tracker’ internet global beer-finder to keep fans updated on where the beer is currently available and a new handy-sized 330ml glass bottle to be sold in pubs, clubs and bars in places where the cask beer isn’t easily accessible. Robinsons have also increased their workforce to ensure the beer gets out as quickly as possible to thirsty TROOPER fans everywhere, something they are able to achieve thanks largely to their brand-new extended capacity brew house which at one point was brewing three batches of TROOPER a day, 6 days a week for the first time ever in the brewery’s 175-year history.
TROOPER is available in the UK as a cask ale and in both a 500ml and 330ml bottle from Robinsons’ award winning Unicorn Brewery in Stockport, Cheshire. There will also be a special, dated & limited IRON MAIDEN Sonisphere plastic bottle available at the festival while stocks last.
TROOPER Premium British beer was personally designed and developed by IRON MAIDEN vocalist Bruce Dickinson alongside Robinsons’ Head Brewer Martyn Weeks.
www.ironmaidenbeer.com
www.sonisphere.co.uk
