IRON MAIDEN singer Bruce Dickinson was one of the featured speakers earlier today (Wednesday, Novemebr 14) at the Entrepreneurs Wales 2012 event at Cardiff's City Hall, a one-day conference designed by entrepreneurs for entrepreneurs looking to start, develop and grow their business. Dickinson addressed the conference on inspiring entrepreneurship in Wales.
According to WalesOnline.co.uk, Dickinson urged delegates to make their businesses something their customers could not live without.
"The
key thing is to figure out how to make yourself invaluable — to be the
ultimate virus — to get into the system, a corporate, or somebody's head
and become indispensable," he said. "They can't do it without you
because you have invented some widget or some software or because you
are who you are."
Dickinson, who is also a commercial
pilot, entrepreneur and international fencer, talked about the
parallels between his music and business careers, saying, "You have to
make music because that gives you the moral authority to play live, but
everybody is going to steal it or get it for a fraction of what it was
worth. It makes it a little more tedious — the music is free, but the
T-shirt now costs you 100 bucks."
"Everything about being an
entrepreneur is about the customer," he added. "If I turn the word 'fan'
into 'customer,' that's not a bad customer satisfaction rating, is it?
"Are
all your customers fans of what you do? Apple have got fans — people
who believe their little devices are a pathway to a better tomorrow. To
turn your customers into fans you really have to target them and know
exactly who they are and what you are going to deliver for them that is
different to everybody else."
Read more from WalesOnline.co.uk.
